![]() Instead, users must burn captions into a video before they upload the content. ![]() The only problem is, unlike Facebook, Instagram does not yet allow captions to be uploaded as a separate sidecar file to videos within the app. With videos rising in popularity, many users want to know how to add captions to an Instagram video or Instagram Story. Not to mention, captions increase view time by 12 percent. Adding captions your video content ensures that it can be enjoyed by as many people as possible. ![]() People spend a lot of time thinking about clever captions for their Instagram posts, but few users (brands and celebrities included) take the time to add closed captions to their video content.Įven though closed captions are not common practice on Instagram, we still consider them to be a best practice. But today, video has also become an important part of the site’s community and culture. Instagram is legendary as the birthplace of the simple photo filter and #nofilter.
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